DC introduces first new logo in decades

For the first time since 1978, DC Comics will be using a new logo, not just on its comics, but on all material, includng movies, TV shows (live action and animated), DVDs, action figures and more. For the first time ever, DC -- not Warner Bros. -- will be treated as a major brand across all media, similar to what Marvel began doing with its movies a few years ago.

The logo will debut on comics on May 18 with DC Special: The Return of Donna Troy. An animated version of the logo will be included with Batman Begins, opening June 18.

From the press release:

As both a distinguished publisher and a vital creative development source, DC is a unique asset in the media world for both Warner Bros. Entertainment and Time Warner. DC has the ability to create properties that appeal to a wide-ranging audience, from preschoolers (Krypto) to adults (Constantine), and everyone in between. For decades, DC characters have permeated pop culture around the world and cutting edge graphic novels such as Watchmen and Sandman have altered the public's idea of the medium. 2005 marks the beginning of the next stage of the ongoing evolution of one of the media world's gems, DC Comics.

DC talks about the logo and new branding initiative here.